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American Marketing Association’s Ethical Standards
After reading the American Marketing Association’s ethical standards, talk about what advice you would give to someone who is new to the industry.
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Marketing Perspective: The Influencers
After reviewing this 60 Minutes transcript, write a blog post discussing whether you follow any influencers.
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Effectively Impacting the Consumer Through Digital Media
In this blog assignment, you will discuss how to meet a consumer’s needs by analyzing digital media.
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Marketing Campaigns and SMART Goals
In this assignment, you will write a blog assignment about SMART goals (those that are specific, measurable, attainable, realistic, and timely) and discuss the role they play in marketing campaigns.
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A Day in the Life
In this assignment, you will share how you use digital media during a typical day, and how digital media relates to marketing today.
Evett Amaro 